What is the purpose of keyword research?

keyword research is an important step in the search engine optimization (SEO) process. It involves researching popular search terms or phrases related to a specific topic and then targeting them on your website. The goal of keyword research is to find terms that people use when looking for information related to the topic at hand. This can give you insight into what type of content users are searching for, as well as which terms you should target when creating content and optimizing webpages.

The most important purpose of keyword research is to determine which words are most likely to be used by searchers trying to get information about a certain subject. Identifying popular keywords will help you create content and optimize your website so that it is more likely to appear in search results when those words are typed into a search engine. It also gives you a better understanding of the competition for those keywords, so that you can create an SEO strategy aimed at outranking your competitors.

In addition, keyword research can help you identify long-tail keywords that have less competition but are still relevant to a topic and attract significant traffic from users who may have specific interests or intentions. By targeting these specific long-tail keywords, you may be able to increase the chances of appearing higher in search engine rankings due to their relevance and low competition.